Stage Stores, Inc. is a Houston, Texas-based retailer which operates both department stores and off-price stores. Its department stores, which operate under the Bealls, Goody's, Palais Royal, Peebles and Stage nameplates, offer moderately priced, nationally recognized brand name and private label apparel, accessories, cosmetics and footwear for the entire family. Its off-price stores, which are called Steele's, offer brand name family apparel, accessories, shoes and home decor at significant savings to department store prices. The Company also has an eCommerce website. The Company operates over 840 stores in 40 states.
The Company’s principal focus is on consumers in small to mid-size markets. The Company has recognized the high level of brand awareness and demand for fashionable, quality apparel by consumers in small and mid-size markets and has identified these markets as a profitable and under-served niche. Utilizing a 10 mile radius from each store, approximately 65% of the Company’s stores are located in small towns and communities with populations below 50,000 people, while an additional 18% of the Company’s stores are located in mid-sized communities with populations between 50,000 and 150,000 people. The remainder of the Company’s stores are located in metropolitan areas, such as Houston and San Antonio, Texas.
In targeting small to mid-size markets, the Company has developed a store format, ranging in size from approximately 5,000 to 54,000 selling square feet, which is smaller than typical department stores yet large enough to offer a well edited, but broad selection of merchandise. With an average size store of approximately 18,500 selling square feet, approximately 87% of the Company’s stores are located in strategically positioned strip shopping centers in which they are typically one of the anchor stores. An additional 10% of the Company’s stores are located in local or regional shopping malls while the remaining 3% are located in either free standing or downtown buildings. The Company attempts to locate its stores by, or in the vicinity of, other tenants that it believes will help attract additional foot traffic to the area, such as grocery stores, drug stores or major discount stores.
The Company believes that it is able to differentiate itself from the competition in the small and mid-size towns and communities in which it operates by offering consumers access to a broader selection of basic, as well as fashionable, nationally recognized brand name merchandise not typically carried by other retailers in the same market area. These desirable national brands account for approximately 85% of the Company’s annual sales, while the balance is comprised of the Company’s private label goods.